How to Sell Scratch Cards
At its heart, a scratch-card fundraising event seems simple. Participants receive a scratch card, similar to a lottery ticket, containing several areas covered by a latex coating. They then use a coin to scratch the coating off an agreed-upon number of spots, revealing dollar amounts underneath them, then pay your organization the amount revealed by their scratching. Although organizations can't sell scratch tickets that award their supporters prizes, they can provide supporters with coupons in addition to the thrill of unveiling their donation amount. Developing a strategy to determine your organization's needs before you begin selling scratch cards will maximize your fundraising efforts and provide you with the highest return on your investment.
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Instructions
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Determine your organization's fundraising market. While scratch cards with high-donation denominations will raise more money per card, they're also more difficult for members to sell. Typically, cards with scratch amounts between 50 cents and $3 under each section raise the most money for nonprofits, according to Scratch Cards.com.
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Evaluate your strategy. Although scratch card fundraising events are merely an unusual way to solicit donations from supporters -- they don't receive candy, gift wrap or other products as part of these fundraising efforts -- some organizations provide supporters with a sheet of coupons in exchange for their participation.
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Purchase scratch cards from a printer or manufacturer. Because the cost of cards is the only expense in this type of fundraiser, avoid being too ambitious. Purchasing too many cards and coupon sheets that go unsold will drastically eat into your organization's profits.
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Distribute scratch cards to your organization's members to sell to supporters. Supporters purchase scratch cards by agreeing to scratch off a number of scratch sections, revealing monetary denominations. Supporters then pay the total amount revealed underneath the portions they scratch. If your organization provides coupon sheets, they're left with supporters as a thanks for their support.
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Receive redeemed, scratched-off tickets from members, auditing them to ensure members submit all the donations to your organization when they return their fundraising materials.
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Tips & Warnings
Because scratch-card fundraising events don't resell items such as candy or coupon books, they have a larger profit margin than many other types of fundraising events.
In most states, gambling laws make it illegal for independent organizations to sell scratch-off tickets that provide prize money.
