How to Write a Bio Statement for a Creative Person's Website
In this booming age of technology, a website is the new catalog or brochure. Moreover, most customers will visit the website before actually meeting the person. This is why an online bio statement is so crucial to business. With a strong bio statement, the skills, credentials and work history is coherently laid out for the viewer. This will not only drive online traffic but promote the creative person's trade as well.
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Instructions
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Acquire information for the biography statement. This includes university names, degrees, certificates, work experience and projects relating to the creative person. This can be sent in an email, over the phone or in person. Include only information and facts that are relevant to the website and the creative person's field.
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State the person's full name, profession and residing location. For example: Albert Smith is a professional writer who currently resides in Los Angeles, California. Write in third person and carry this point of view throughout the entire bio statement.
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Showcase all universities attended and the degrees acquired. Use the last name and he/she pronouns after the first sentence. For example: He is a graduate of XYZ University and holds a Master's in Fine Arts.
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List all relevant certifications, awards and training. Continue to use he/she pronouns and the last name. For example: Smith has certification in Creative Writing and has won the 2010 Poet's award.
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Highlight current projects and close with a "hook." This is a fun or an unusual fact about the person. For example: He is currently working on his third nove,l and he absolutely adores spending time with his three daughters.
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Keep it short. Write a bio that is between 50 to 60 words. Check your word count and make any necessary deletes and edits. A strong bio is short and very to the point. Avoid being overly wordy and descriptive. This will bore the reader and take away the potential power of an effective bio.
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Request approval. Send a copy of the bio to the creative person. Email it as a Word document in an attachment. Make any necessary revisions to the first draft and send the second draft for final approval.
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Include a photo. Ask for the person to send a series of approved photographs. Choose an image that is neither too big nor too small that best illustrates the creative person's talent. Use a photo that matches with the theme of the bio as well. Place the photo slightly above the bio in the "About" section of the website.
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Tips & Warnings
Read other bios for inspiration.
Think of a bio as selling the creative person's craft.
Use a font and size that matches with the rest of the website.
Run a spell and grammar check before submitting to the person.
Read the creative person's website and become familiar with their craft.
Never include any information that has not been first approved by the person.
References
Resources
- Photo Credit Photos.com/AbleStock.com/Getty Images
