How to Anchor Text in a YouTube Description

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Using YouTube videos as a marketing tool for a business, organization or celebrity, you'll want to maximize the ways viewers can find you. One way people do this is to "anchor text," essentially creating a hyperlink to a keyword in the midst of your text. As of 2011, you cannot use HTML code in your YouTube video description, so you can't create anchor text there. But what you can do is to create a clickable link in the beginning of your description, where you'll maximize your potential for people clicking on it.

  • Log in to your YouTube account with your username and password.

  • Open the video you want to work with, and click "Edit Video Detail" from the top left of the page. If you are in the midst of uploading the video, skip this step.

  • Scroll down to the "Description" section under the video window.

  • Type the full URL -- including the "http://" portion -- into the top of the description box. Since just the first 27 characters of your video description are visible to people as they scroll through listings of videos, this is the place to include a link that will send people to your website or social media site. Follow the URL with a detailed description of what the video is all about, being sure to use as many keywords as you can think of to describe the video.

  • Click "Save Changes" at the top left of the page to save the changes you made to the video description.

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