How to Justify Your Freelance Design Rate to a Client

Set your freelance rate near the market value for your profession.

One of the most difficult tasks for freelancer can be setting your consulting design rate and explaining your pricing structure to a client. While a design freelancer may charge a different rate than a freelance writer or marketing consultant, the rules of justifying your rate to a client tend to be the same. Before broaching the subject with your client, make sure you're prepared to negotiate. It helps to have a contract drawn up to lock in a client on the spot if the individual or company is ready.

Instructions

1. Give your client market information about design pricing in your industry. If you can show them that your rate is comparable, or less expensive, than what other companies or freelancers might charge, they'll understand you're not trying to trick them or charge more than you're worth. Show the client exactly what others charge and how you can provide better service for the same price.

2. Convey that you can give more individual attention to your client than a design agency or larger company would. Remind your client that, at agencies, clients can get lost in the mix. Explain how you give your clients the kind of attention, timeliness and quality work they're looking for. This makes you a more valuable asset and justifies your rate.

3. Give your client a detailed breakdown of tasks and costs. It can be helpful for a client to see exactly where his money is going and why you're charging the amount you quoted. Include everything from setup to materials to research.

4. Give the client examples of previous design work. If the client can see a finished project that you charged a similar price for, she can visualize what her investment will look like as a finished product.

5. Convey how you're different and better than your competition. If your rate is slightly higher, explain why. You may have more experience or worked with higher-end clients. Whatever sets you apart can help the client understand the value you bring to his business and why you're worth your design rate.

References

• Good Karma Host: Setting Web Design Rates
• Work Bloom: How to Determine How Much to Charge for a Project