How to Sell Joint Tenancy Advertising or Sponsorship on an Estate Website
When you run an estate website, one of the potential sources of revenue that you could expect is advertising. You may be able to sell advertising for joint tenancy topics and products. For example, a real estate lawyer may be interested in advertising on your website. Before you can start bringing in money from your estate website, you will need to find and secure some advertisers to work with. This process can take time, but once you get advertisers, your site will be much more profitable.
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Instructions
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Update your site and make sure it is attractive to potential advertisers and sponsors. If your site has typos or does not look appealing, it could scare off these potential advertisers.
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Provide information on your site about how to advertise with you. For example, you may want to create a page that is specifically designed for information about advertising on your site. Then add links to this page on the other pages of your site. This way, if someone who may be interested in advertising lands on your site, he will know where to go to get more information. Include your average traffic stats and your advertising rates.
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Contact other sites and companies that may be interested in advertising on your estate website. For example, you may want to contact lawyers who specialize in joint tenancy law. Send out an email or make phone calls to businesses that may be interested. While this may not net immediate results, it is a numbers game: If you contact enough people, you may eventually find advertisers who are willing to pay.
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Negotiate the rates for your advertising spots with potential customers. At first, you may need to give your customers a discount so you can get some advertisers on your site. People may be hesitant to advertise with you if no one else is doing the same. After you get some advertisers on your site, it may be easier to find additional advertisers.
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Tips & Warnings
Research keywords in the estate planning and joint tenancy niche. By finding out how much advertisers are willing to pay for these keywords, you can figure out how much to charge for ads.
