How to Get a Sponsorship From Coca-Cola

Coca-Cola receives sponsorship requests daily, so set yours apart from the crowd.

When someone undertakes an endeavor that they cannot wholly afford, whether it be stock car racing or a community carnival, sponsorships are an ideal way to finance the project. Project organizers get an influx of financial support, while sponsors get advertising and help build good will by sharing their wealth. As a major corporation, sponsors regularly approach Coca-Cola with requests. The company has suggested guidelines to have your sponsorship proposal considered. Improve your chances by fully explaining how your project will enhance Coca-Cola's image in your community.

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Instructions

- 1
  
  Make a list of what your project hopes to accomplish and who it impacts. For example, if you're running a community carnival, write down how many people to expect to attend and where they come from, also noting if you cater to a specific group, such as underprivileged children. Write down information on total cost, the amount of sponsorship money needed, how any profits may be used and other important details.
- 2
  
  Compose a second list of the benefits Coca-Cola will get from sponsoring your product. This may include mention in press releases, prominent product placement at the event or other goodwill gestures.
- 3
  
  Open your sponsorship proposal with a clear statement of your intent. For example, "I'm writing to respectfully request that Coca-Cola sponsor our community carnival, scheduled for June 1 in St. Charles, Ohio." Include a flattering, but short line, stating something along the lines of "Coca-Cola is a respected product in our community, and I feel confident that the sponsorship would benefit both your company and our carnival."
- 4
  
  Compose a second paragraph, working from your first list, about the project. Work in all of the important details, such as who the event serves and what its impact on the community will be. Also, include details of your organization -- your mission, your service work, how the community benefits from your group and so on. These details tell Coca-Cola whether your group is worth sponsoring.
- 5
  
  Write a third paragraph about the benefits Coca-Cola can expect from the sponsorship. Use your second list for guidance.
- 6
  
  Thank Coca-Cola officials for considering your proposal, and encourage them to contact you with any questions. Include your phone number, address and email address so Coca-Cola has several options for getting in touch with you.
- 7
  
  Read over your proposal several times, and ask at least one other person to read it to check for mistakes or awkward phrasing. Print out the proposal as you would a business letter, with Coca-Cola's name and address at the top, followed by the date, the body of the letter, your signature and your contact information.
- 8
  
  Mail the proposal to: Industry and Consumer Affairs, The Coca-Cola Company, DUN 500, P.O. Box 1734, Atlanta, GA 30301.

Tips & Warnings

Coca-Cola asks for four to six weeks of time to receive and review your request before you follow up.
Coca-Cola does not sponsor events with animals, such as rodeos, unless the organizers can prove humane treatment and a standard of veterinary care.