How to Write a Visual Redesign Case Study
Online shoppers make purchasing decisions within seconds of arriving on a web page. In that short time frame, a company's best chance at convincing the customer to stay on the page and make a purchase is by ensuring that the customer can see that the product is relevant to his needs, comes at a bargain and is easy to order. Performing several visual redesign case studies on your website will show you what your customers look for when deciding whether to purchase or keep browsing.
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Instructions
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Define a goal for the redesign. Ask yourself what metric you hope to see increase. For example, you might want to see the number of sales increase or you might want the percentage of people who view the page who sign up for the mailing list increase.
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Create an alternate version of the web page you wish to redesign. Change elements like "call to action" buttons, such as "Buy Now" or "Sign Up Here," to feature more prominently. Highlight the action that you want the customer to perform.
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Split traffic between the two versions of the web page using a website optimizer such as Google's Website Optimizer. Monitor the statistics from the two versions of the website to track the metric you defined earlier.
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Report your findings in a written summary. Describe what change you were looking for in conducting the redesign. Display a screenshot of each version. Tell the reader what elements you changed and what your reasoning was. Present your statistical results. Discuss whether the redesign had the desired effect and what other redesigns you might try based on your findings.
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References
Resources
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