How to Measure Twitter Authority
Your authority on Twitter is about more than the number of people who are following you. For one thing, Twitter doesn't tell you if all of your followers are reading your tweets. But there are tools that can tell you who you're really reaching with the information in your tweets. Measuring how many times your tweets are retweeted, and how many times the links in them are visited, will give you a clear picture of your Twitter influence.
Other People Are Reading
Instructions
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Visit Klout.com and enter your Twitter username and password. On the next screen it will ask for your first and last name and your email address. Then it will give you the opportunity to link your Klout profile with your Facebook and LinkedIn accounts, which is optional. You can also follow Klout on Twitter, "like" Klout on Facebook or share your Klout score on Twitter and/or Facebook.
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Click on the orange "Visit your Profile" button near the bottom of the page. This takes you to the page that provides your Klout data. If this is your first time on Klout, there will be less information than later on. You can view information about the quantity of "@" mentions and retweets, and you can also read Klout's analysis of the number of your followers who actually read your tweets. This is boiled down to an overall score, shown at the top.
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Visit TunkRank.com. Type your Twitter username into the field next to the TunkRank logo and click on the "Search" button. You will see a message that says that "TunkRank has queued the calculation for their users" and urges you to check back later. Meanwhile, it lists your "Top Followers," those it believes you give the most attention to and those who have the most influence (two lists). After waiting a few minutes, click on the "refresh" icon in your browser's toolbox to see your ranking on TunkRank. It will tell you a raw score and a percentile rank compared to others on Twitter. Click "What does this mean?" to get more information.
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Visit tweetrank.com, type in your Twitter username, and click on the "Go" button. Or click on the big blue "Sign in with Twitter" button to enter your Twitter username and password and link the retweetrank app with your Twitter account.
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View your retweet rank, which is given as a number and a percentile. It also lists the number of followers you have, how many people you are following and how many lists you are included on. It shows your recent tweets that were retweeted and suggests some people whose retweet rank you might want to view.
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Visit the URL shortener you regularly use and check the stats. If you only use Twitter to share these URLs, then you can use the stats to get some idea of how many viewers you are getting. This does not indicate how many are viewing your tweets and how many are viewing from a retweet, but it's still interesting information.
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Visit tweetreach.com and enter your Twitter user name. It will tell you how many people you have reached and how many retweets have been made of your tweets. You can also search by URL, phrase or hashtag. Tweetreach is a premium service; it will give you a basic snapshot for free, but if you want more detailed information or information on more than 50 tweets, you have to pay a monthly fee.
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References
Resources
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