How to Hold a Giveaway Using Blogger
Offering giveaways on your Blogger blog can drive new traffic to your site and brings a sense of fun to your community. Whether you choose to give away something you've made or something that's provided to you, you will need to disclose its source to your readers under rules enacted by the Federal Trade Commission. Hosting a giveaway is something that both popular and lesser-known bloggers do, and it gives your readers an incentive to share your blog link with others. Make it fun and easy and your giveaway will be a hit.
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Instructions
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Choose an item to give away that reflects the theme of your blog. If you are a crafter, give away something you've made. Having someone wear or use your product provides excellent word-of-mouth promotion. If a company gives you a product to give away, let your readers know the name of the company, your relationship to the company and whether you've been paid to promote the product.
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Set the rules for the giveaway. Let your readers know when the giveaway starts, ends and how the winner will be chosen. State whether it is a random drawing or a competition for the person who brings in the most referrals. Without clear rules and descriptions set before the giveaway begins, misunderstandings can occur and people may get angry. You don't want to anger your readers or they won't return.
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Promote your Blogger giveaway on social media sites such as Twitter and Facebook. Give your readers extra entries for posting the link to your giveaway on these and other social media sites. Offering readers an extra entry for helping you promote the giveaway will encourage your readers to spread the word.
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Create a document that keeps track of entrants' information. This will ensure that the giveaway is conducted fairly and in a well-organized manner.
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Select your winner in accordance with your official rules and on the appropriate date. Blog your announcement of the winner with excitement and fanfare. Indicate how long the winner has to contact you before an alternate is chosen. Request the winner's mailing details and send out the prize in a timely manner to complete your giveaway.
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Tips & Warnings
Keep track of past winners so you don't choose the same people. As you become more popular, you may want to add the caveat that a winner may only enter again after a certain time period passes.
Announce your winner on the date promised. There's no quicker way to create negative feelings toward your blog and lose followers than delaying the announcement of a winner.
References
Resources
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