How to Increase Your TrustRank
Increasing your website's TrustRank allows it to appear higher in search engine results pages. Search engines such as Google or Bing use TrustRank to try to determine if their users can trust a particular website or not. TrustRank is a numerical value that search engines assign to a website according to several criteria that assess both the content of your site and the trust other websites place into yours. You can improve your website's TrustRank by following a few recommendations.
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Instructions
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Generate backlinks from trusted sources. Backlinks are links that point to your website and are one of the factors search engines use to determine if users can trust a site or not. Hundreds of backlinks coming from obscure websites may not improve your site's overall search engine rankings and may even get search engines to penalize your site. However, a single backlink from a highly trusted source such as a government site or the website of a university or college may give your site a significant TrustRank boost. To generate backlinks, contact the owner of relevant trusted websites and ask them, for example, to review your product or your content. If they like it, they are likely to insert a link to your site on their pages.
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Use old domain names instead of creating new ones. If you already own domain names that you have registered years ago, consider using them when creating a new site. Search engines decrease the TrustRank of sites using new domain names.
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Use a Secured Socket Layer (SSL) certificate if your site requires users to input personal data, such as their social security or credit card number. You can contact your web hosting company to purchase and set up an SSL certificate.
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Place your contact information in a prominent place on your website. The contact page should include not just your email address but also, if possible, the name of your company and its physical address.
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