How To

How to Secure Venture Capital Money

Contributor
By eHow Contributing Writer
(3 Ratings)

Venture capitalists invest money in start-ups in exchange for an equity ownership in the company. VCs receive hundreds of pitches from entrepreneurs each year. Here's how to stand out.

Difficulty: Challenging
Instructions

Things You'll Need:

  • Attorney Referral Services
  • Business Services
  • Business Cards
  • Portfolios
  1. Step 1

    Prepare a business plan. VCs will expect you to clearly define the purpose of your business, disclose pertinent financial information (including revenue streams and projections) and provide information on your executive management team.

  2. Step 2

    Do research on venture funds to find the appropriate fit for your company. Look in Pratt's Guide to Venture Capital Sources, available in many bookstores and libraries, to see what fields each firm is likely to fund. Some focus on retail and service companies, while others look specifically for technology start-ups.

  3. Step 3

    Get an introduction to the venture capital firm. You'll have a much better chance if you've been personally introduced to the VC rather than blindly sending your business plan. These introductions can be made by executives of companies already being funded by the VC or by lawyers and accountants who work with the firm. Try to contact four to five VCs.

  4. Step 4

    Arrange a meeting with the VC. Consider bringing key members of the management team to the meeting.

  5. Step 5

    Follow up your visit with a thank-you note and additional information.

  6. Step 6

    Be persistent and polite.

Tips & Warnings
  • Choose your timing carefully. VCs want to see that you've done the basic groundwork and are ready to springboard to the next level. Spell out what your next big step is, and what resources you will need to get there.
  • Think big. Investors want to see that you have a large-scale vision for your company and that you have plans to grow and expand.
  • Show off your top executive team. VCs want to see a solid management team that is knowledgeable as well as flexible, driven and committed.
  • Acquiring funding is a demanding process - have a thick skin, patience and determination.

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