How to Promote Facebook Events With Ads
Facebook Events allow you to promote events you've planned to your friend network and those of friends you've set as administrators of the event. One way to further increase the range of Facebook users who know about your event is to purchase Facebook ad space for the event, which displays a clickable link to the ad page in the Facebook side bar.
Instructions
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1
Log in to Facebook. Click the "Events" tab under your profile picture and name and click "Create Event." Input a date, time, event name, location and any additional information you want to provide, and then click "Create Event."
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2
Scroll down to the bottom of the Facebook "News Feed" and click "Advertising." Click "Create an Ad" in the upper right corner of the screen.
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Open the "Destination" drop-down menu and select your event. Enter a description to go along with your ad, click "Choose File" to browse your hard drive for a thumbnail image to represent it, and click "Continue."
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Input information to target your audience. For events, it's particularly important to select the name of your state and city to attract local visitors to your event. Confirm your time zone and input a maximum, per-day ad budget and click "Review Ad."
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Confirm that your ad appears as you like it. Click "Place Ad" to go to the payment screen, where you pay for it using Visa, MasterCard or PayPal. After payment is approved, your ad goes live on Facebook.
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