Blogger is a site that allows you to create your very own free blog to share your interests, express your thoughts and stay connected with friends, family and even clients or business peers. Creating a spotlight article on Blogger will allow you to showcase a certain topic, subject or member of your organization in a special way. Your spotlight article will be a special blog post that you can do periodically (weekly, monthly etc.) that gives your readers a detailed perspective into that certain subject. It may even be a bit more detailed in content than your regular Blogger posts. Create a spotlight article highlighting the "top 10" of your niche or write a spotlight article about yourself to let your readers know more about your personality or professional experience. You can even create a spotlight article on your business to give readers information about your organization -- the possibilities are endless.
Log in to your Blogger account. If you don't already have a Blogger account, setting one up is easy and free. If you have a Google account, you can sign into Blogger with your Google user name and password to create a blog. If you don't have a Google account, you will have to create one to use with Blogger.
Create a new post on your blog. Once logged in, you will be brought to the Blogger Dashboard, which shows a list of blogs you currently manage. Click the "New Post" button next to the blog you want to create your spotlight article for.
Create a title for your spotlight article. Choose a title that lets your readers know this isn't just an ordinary blog post. Include the words "spotlight" in your article title to distinguish this article from your normal posts. For example, if you have a blog about fashion and you want to create a spotlight article about the latest summer fashion trends, you could title your article "Fashion Spotlight: The Latest Summer Trends."
Add an image to your article. Click the "Insert Image" icon to add a photo to your article. Upload a photo from your hard drive, use a photo from one of your previous blog posts or enter a URL to link to a an online image. Choose a professional photo with high resolution; avoid using camera phone pictures and self-portraits. Click on the image to set its size and position and add a caption. You can add multiple images if you like.
Add your spotlight article text. Make sure your article is written with greater detail than your regular posts, since this article should stand out from the rest. Using the icons on the toolbar in the Posting tab, change the font, size, color and style of your text to make your article stand out even more. Add links to external sources so readers can research the topic further. Make sure your article adds value to your blog, while showcasing your chosen topic.
Add labels to your post. Labels are listed on your homepage to help readers quickly navigate to specific topics. Under the article text in the "Labels" box, enter the labels for your article. If you're doing a series of spotlight articles (weekly, monthly etc.), a good label to use would be "Spotlight" or something similar. Add any other labels or keywords that correspond to your article's topic.
Choose your post options. Click the "Post Options" link under the "Labels" box. Select whether you want to allow reader comments, whether you want your spotlight article posted immediately or scheduled for a later time and set html settings.
Preview and publish your spotlight article. Click the blue "Preview" button to see how your article will look on your blog; your article will pop up in a new browser page or tab. Review the post for typos or other errors. Close the tab/page when you're done reviewing the spotlight article and then go back to your article on the Posting tab to make any changes. Click the orange "Publish Post" button to publish your spotlight article.
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