How to Find Your Tweet Influence
Thousands of people and companies are using Twitter to promote content and products. Twitter helps companies reach large amounts of people directly, quickly and inexpensively. Through Twitter, news agencies deliver breaking stories, while businesses introduce customers to the newest gadgets. These organizations want to maximize their Tweet influence, or how effective their Tweets are at reaching the intended audience. Influence is measured not only by how many personal followers an account has, but also how many Re-Tweets and responses each Tweet garners. These aspects show just how far-reaching a user's Tweets are. There are multiple tools used to help Tweeters maximize their influence in a number of areas.
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Instructions
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Klout
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Go to Klout.com. If you are not currently logged into your Twitter account, you will be prompted to enter your user name and password. This gives Klout access to certain details of your account, but Klout does not store your information or make any unauthorized changes to your account.
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Enter your first name, last name and e-mail address when prompted by Klout. Click the sign-in button.
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Click the "Skip" link on the bottom right of the screen. This page tells you how to connect your FaceBook account to Klout. You can do this at a later time if desired.
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Find the "Profile" or "View Your Profile" link on the welcome page. Click the link and a full influence score report will appear on the page.
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View the variety of different scores provided by Klout. The overall score is a number from 1 to 100 -- the higher the number, the stronger your Tweet influence. You can also see your network influence (how influential your Tweets are among an engaged audience) and amplification probability (how likely the readers of your Tweets are to act on the content). Links on the left-hand side of the profile direct you to users who are most influenced by your Tweets.
Twitalyzer
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Log onto Twitalyzer.com.
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Enter your Twitter name in the user name box and click "Twitalyze!" This method gives you a simple impact score and a percentile range that compares you to other Twitter users. This score is quite basic, but you can check it against other Twitter accounts by entering other Twitter names into the user name box.
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Click the "Sign In" link on the main Twitalyzer page. This leads to the program asking for access to your account. Agree to allow access.
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View the various scores by clicking on the "Metrics" link on the left side of the page. The "Metrics" page includes an influence score, which takes into account other users' Re-Tweets of your posts and other Tweeters' mentions of you. Other figures include a generosity score (measuring how much you Re-Tweet others) and a velocity score (how frequently you Tweet information).
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Tips & Warnings
You can enhance your Tweet influence by increasing activity. More Tweets, Re-Tweets and increasing followers will help raise your score.
Engage your followers when you Tweet in order to help improve your influence. Include links to further information, poll or pose questions to your followers, include pictures and videos when applicable and add pertinent hash tags that help people easily find information about your topic.
The "Klout Style" link on the left side of your Klout profile analyzes what kind of Tweeter you are. Possibilities include an explorer, specialist, activist and dabbler. Twitalyzer gives a similar title on the main profile page.
Connect your Facebook profile to get a more comprehensive influence score.
References
Resources
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