How to Write Mission Objectives & Statements

A clear mission will steer your business in the right direction.
A clear mission will steer your business in the right direction. (Image: George Doyle/Stockbyte/Getty Images)

Whether you’re developing a business or writing your resume, your mission statement serves as your beacon. A clear and effective mission statement is comprised of your vision, mission and core values. Determining these signifies to employees, customers and potential employers your business goals and underlying philosophies.

Writing Your Mission Statement

Decide your vision. This is the image or idea of what you or your business want to accomplish. Your vision should be concise and memorable to help employees and clients recall and internalize the vision. For example, Facebook’s vision statement is “to give people the power to share and make the world more open and connected."

Define your mission. Your mission is “a general statement of how you will achieve your vision,” says Don Hofstrand, co-director of Ag Marketing Resource Center. To refine your statement, ask yourself the following questions: Why are you in business? Who are your customers and who are you reaching? What image do you want to convey? What is the nature of your products or services? How do you differ from your competitors?

Determine your core values. Ask yourself what principles and values you want your business to follow. When you know your company’s core values, you understand your company’s priorities. Core values will help your organization conduct itself with integrity and excellence, as well as serve as a decision-making guide.

Core values guide ethical desicion-making.
Core values guide ethical desicion-making. (Image: Hemera Technologies/ Images)

Draft your statement. Combine your vision, mission and values for a well-defined mission statement.

Writing Goals, Objectives and Strategies

Develop goals. These broad statements create a picture of your attained vision. Goals should be specific, measurable, attainable and realistic.

Determine objectives. These actionable steps serve to achieve your vision. They exist solely to support your goal.

Designate a strategy. This is a plan of action to help you complete your objectives and achieve your goal.

Tips & Warnings

  • Your mission statement should be simple, fluid and unique.

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