How to Get TV Sponsors

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A TV sponsor will boost awareness of your event.
A TV sponsor will boost awareness of your event. (Image: Hemera Technologies/PhotoObjects.net/Getty Images)

Securing TV sponsors for an event requires defining the event type, understanding the attendee demographics and listing the benefits for sponsors. It is not enough to cold call a TV station or show to ask for air time. Doing this will simply get you routed to the answering machine, where your message will be promptly deleted. Avoid this by taking the time to put together a sponsor package that details all the reasons why the event will be successful and how the sponsorship will help.

Design a plan outlining how you will execute your event, what type of funding you already have and which sponsors have already signed on to support your event.

Put together a list of local and national TV channels that may be willing to provide free air time. Also put together a list of local shows that may be willing to mention your event on air or even run a short commercial about the event.

Reach out to all potential sponsors that have the same target audience as your event does. TV channels and shows sponsor events as a form of advertising to their potential viewers. They only want to sponsor events catering to their target demographics. Don't waste time reaching out to channels that cater to a different demographic than the one that will attend your event.

Create a presentation detailing the benefits of sponsoring the event. Also include what you hope the station or show will be able to provide you.

Sign an agreement stating what the sponsoring company will provide in exchange for free advertising at the event. Be sure to clearly state what type of advertising you will provide and how often you will promote the sponsor.

Thank the sponsors after the event. Nurture the relationship in case you need another television sponsor in the future.

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