How to Put Ads on a Church's Website
Your church website offers an opportunity for several types of advertising and sponsorships. You can promote church activities, speakers and events with "house ads." You can offer ads and sponsorships to businesses and professionals in your community who want to reach the demographics of your congregation. You can invite members of your church to show their support by advertising their own businesses. And you can join advertising networks such as Google AdSense to carry general advertising. Guidelines are important for the types of advertising you will accept. Getting started is fairly easy and you will need to sell and maintain advertising programs regularly.
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Things You'll Need
- Live website
- Password information for website
- Google AdSense account or similar service
- Basic HTML knowledge
- Graphics for upcoming church functions
- Credit card
Instructions
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Log in to your church website using the appropriate login and password information. Look over your website and strategize where you should place ads. Try to keep all ads pertaining directly to the church on your homepage (landing page) where everyone will see the ads at first glance.
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Create your ad using a photo editing program such as Photoshop or Picasa. If you have the ad already completed, size it to fit on your home page and upload it to a photo hosting website such as Photobucket or Tiny Pic. Then, use the following HTML code to display:
<img src="http://www.YOURPHOTOBUCKETIMAGE HERE.jpg" width="225" height="151" alt="CAPTION HERE IF YOU WANT ONE" />
Save changes and preview your website.
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Sign up for a Google AdSense account to display general ads on your website. This will earn you some extra income for your church, as you are paid a percentage per visitor click. You can sign up for an account by visiting adsense.google.com, and following the registration prompt.
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Specify that ads are formatted to 160x600 Wide Skyscraper. Use the color "web-standard blue" for both the ad heading and link. Finally, select black text for the body of the ad. If possible, place ads on the left upper side of your home page. You can select this from the AdSense control panel, but you must ensure independently if this will work with your webpage layout. If not, opt for a tall ad upper left, and a wide ad along the bottom.
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Be sure you specify with Google AdSense and other providers what type of ads you accept -- and do not accept. Web ads are highly targeted. Your church leadership must set guidelines on what advertising you will reject. Categories include entertainment, certain types of products or services and even other places of worship.
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Make these and any other future changes by logging into Adsense and clicking the "Ad Settings" button. Select "Ad Format" and then click on the "Ad Colors" palette and other specifications to match your preferences. Highlight and copy the HTML code generated and paste into your website in the above mentioned locations. Save changes and again preview your website to ensure everything is working properly.
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