How to Write a Professional Political Fundraising Letter

Donors are the lifeblood of a campaign. Keep in close contact through letters.

Professional politicians rely not only on voters to secure a seat in a government office, but also on funds. Though significant funds do not ensure that a politician will win an election, money does make it easier for politicians to promote themselves and their platforms throughout their campaigns. Writing a fundraising letter is a no-hassle way to begin fundraising for events and other campaign necessities such as signs, commercials, websites and phone lines.

Things You'll Need

• Word-processing software
• Envelopes and stamps
• Address labels

Instructions

1. Paste your political-party or professional letterhead at the top of the letter. Enter a few spaces and type out the date that you expect the letter to be sent out. Do not abbreviate the date, but type out the entire month, date and year. For example, do not type "8/5/12"; instead type "August 5, 2012."

2. Enter a few more spaces and, a third of the way down the page, type the name of the person receiving the letter and their address, or the address of the organization with which they are affiliated. Then type your salutation. For example, type "Dear Mr. Thompson,".

3. Enter another space and begin your letter. Start by mentioning the connection you have with the recipient. For example, if the recipient is known as a supporter of your party or your platform, mention that you are contacting them because you aware of that. Explain that this is a letter concerning fundraising for your cause or campaign.

4. Start another paragraph to explain what the donation would be used for, and mention any gifts or benefits the recipient may receive if they donate. Enter a space and type a closing word or phrase of your choice, such as "Sincerely." Enter a space, your full name, another space and your title if you have one, such as "Lieutenant Governor of Missouri."

5. Review your letter for errors in grammar and spelling. Print your letters fold them neatly and place them in envelopes. Place stamps and labels on the envelopes and mail them out. Use real stamps instead of a postal permit number or bulk-mailing label to make the letter seem more personal, states Steve Grubbs in an article on Political Resources On-Line. You can also deliver the letters personally for added impact if you're on a small campaign.

References

• Letter Examples; Political Fundraising Letter; June 6, 2011
• Political Resources On-Line; The First Fundraising Letter in a Campaign; Steve Grubbs