How to Attract Older Workers in New York
Employers are always looking for ways to save money, so they tend to hire new college graduates who are not necessarily looking for high salaries. However, older people who have already retired from their careers or who need to continue making money often would like to keep working, and they may be willing to do so at a lower rate than their previous salary. Older workers often just want to still feel useful as they age. If you own a business in New York, consider hiring older workers to contribute to your workforce.
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Instructions
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Create partnerships with senior associations across the state of New York and within your own town. Senior independent living associations may be able to guide you toward finding older people who are still looking to work part or full time.
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Post job announcements on your website and job-search websites. Include photographs of workers of all ages. Photos of current employees would be a plus, but stock photos will work in a pinch. This will prove to job hunters that your New York State business is an equal opportunity employer --- make this statement clear in your employment advertisement.
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Create alternative work styles for older workers in New York State. Offer part-time positions, telecommuting options and possibly even paid internships.
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Create recruiting packages that are geared toward older workers, instead of new college graduates. Restructure benefits packages and advertise the new plans with the job advertisement on your website. Benefits packages that offer perks, such as dining and entertainment privileges to local restaurants and theaters, reliable housecleaning services, exercise and massage sessions and dental plans will bring in more interest from older workers in New York, particularly those aged 55 years and older. After years of working in other jobs, workers know what they are looking for and what they need. For instance, they might not want to be in a 401K and, instead, they might wish to opt for a company-sponsored life insurance package.
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