How to Get My Site Ready for Mobile Marketing
A mobile screen has a lot less real estate than a traditional computer monitor, and you'll want your most important messages to be readable without having to scroll or zoom on the small device. Preparing a site for mobile marketing requires removing any large files and extra copy. If readers have to wait for a page to load or can't find what they are looking for quickly, they will leave without ever seeing your marketing messages.
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Instructions
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Design a mobile friendly version of your website. "Inc" magazine states you should hire a developer fluent in HTML. If you do not have the money to hire a developer, use software like Google Mobile Optimizer or Mobify to quickly create a simple mobile version of your site.
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Write mobile friendly copy to include on the mobile version of the site. Keep the copy short and consider using scanable bullet points instead of paragraphs. Reading paragraphs on a small screen is not easy and viewers may miss your marketing message.
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Remove any large graphics that will slow the page load time. A mobile device will often load pages slower than a computer. If the viewer has to wait for the page to load, he may leave and never see your marketing messages.
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"Smashing Magazine" says you should allow visitors to choose between a mobile version of the site and the full version. This allows visitors familiar with a site to quickly find the information they need. Some of that information may have been cut from the mobile version.
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Ensure the most important information is visible when the site loads. Don't make visitors scroll or pinch-and-zoom to see the call-to-action. A call-to-action is defined by the Business Dictionary as words that urge a user to do something immediately like "call now" or "buy now."
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References
- Photo Credit Thomas Northcut/Photodisc/Getty Images
