A testimonial refers to your positive experience when conducting business with a company or an individual. Testimonials are an essential addition to a business' resume and are invaluable in helping them to land future clients. If a business asks you to write a testimonial on their behalf and you have been satisfied with their work in the past, construct it based on your experience with them and include the assurance that they are trustworthy. As testimonials are extremely effective and a valuable resource for any client-based business that wants to advance their business revenues, a testimonial is a powerful way to say thank you for a job well done.
Agree to write a testimonial within a specific time frame. Realize that by agreeing, you are making yourself available by email or by phone to answer questions from their future clients as to the authenticity of your testimonial.
Emphasize and be very specific about the benefits of doing business with the person or firm that is asking for a testimonial. If they are particularly good at solving a certain business problem, mention it. This works especially well for customer based services, which are hired to solve particular problems such as IT work, communications issues or mediation law services that help you solve difficult business issues.
Be relevant and be brief. The person reading your testimonial will want specific facts about your dealings with the company in question and how they best served your needs.
Address objections and list the skepticism you felt before hiring your client. A testimonial that includes your having overcome skepticism about the business' initial claims carry a valid weight to them that will help the business land potential clients that may have the same doubts that you initially did.
Organize your testimonial by first introducing yourself and how the business you are testifying for came to solve your needs. Use the second paragraph to discuss your dealings with them and to the adequacy of their employees. Conclude with how you feel the potential client will be satisfied with their work.