When you are conducting research, it is always important to get consent from participants via a consent form. When conducting the research "live" -- such as in a mall setting, have your consent form at-the-ready when you approach prospects. If you are conducting research over the Internet, work with an online research software company that incorporates consent forms into the process. Incorporate "disqualifiers" if you are looking for respondents who match certain demographics such as sex, income or education level.
Things You'll Need
Write and develop a consent form that can be printed out for participants to sign. List the full title of the project, name of the researcher, his/her title and the address of the company conducting on the research. Create an overview statement of the project, such as – “You are being invited to participate in a research study about the plans to build a new highway that will lead to downtown …”
Create a list of statements followed by a check box for the respondents to check with a yes or no answer to provide their consent.
Word the first statement: I provide my consent to participate in this poll/survey/interview/questionnaire/focus group. (Follow with a check box).
Word the second statement to confirm that the participant is old enough to participate. Use wording such as: I am of 18 years of age or older.
Word the third statement: I am participating voluntarily and understand that I can stop and withdraw from participating at any time and without having to give a reason.
Use wording for video and/or audio recording permission (especially if you are conducting and recording a focus group), such as: I agree to participate in research that will be video and/or audio recorded.
Use wording for permission to use verbatim quotes from participants such as: I consent for the researcher to anonymously use quotes for publications and research reports.
Use wording to authorize data collection, such as: I understand and agree that my data will remain anonymous and that it may be stored by the company for use in future research.
Create a signature line, allowing space for participants to print their name, date the consent form and sign their name. Store all forms in a binder or folder to be filed and stored away in a safe location in your office.