How to Get a Jewelry Line Going

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Marketing gets your jewelry line in front of customers.
Marketing gets your jewelry line in front of customers. (Image: Jupiterimages/BananaStock/Getty Images)

An attractive jewelry line isn't the only thing you need to get a jewelry line going. Getting it in front of customers is the next step. The business name, website and even the business cards should grab the attention of jewelry buyers. Make them want to see your jewelry line.

Things You'll Need

  • Business name
  • Website
  • Business plan
  • Business cards

Select a business name that will set your jewelry line apart from the others. Register the business name in the county you reside to ensure no one else can use the name. There is a fee for recording your name. In Travis County, Texas, for example, the fee is $13 plus $0.50 for one owner's name and $0.50 for the business name, for a total of $14.

Take your jewelry line online. By creating a website, there is potential to increase your customer base. Appeal to online shoppers or use the website solely to display pictures of the jewelry and instructions to contact you. Sell your jewelry at online auction sites in addition to your website.

Create business cards and flyers to get in front of buyers. Marketing is key to your business and should happen daily, so you will need marketing materials. Use a software program to create your own business cards and flyers from home, or find a company online that will do the printing for you. Conduct a Web search for "business cards" and you'll find a vast array of choices.

Distribute flyers door-to-door or post your business cards on public bulletin boards. Attend jewelry seminars with the intention of handing a business card to every person you speak to. Place ads on free sites such as Craigslist every day.

Set up a booth at the flea market as another means of getting your jewelry line going. Request information from the flea markets on renting a booth to sell your jewelry. Once you have a booth set up, make it a point to obtain the buyer's email address with every transaction. Using the email addresses, compile a customer list to contact those buyers about future promotions or events.

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