How to Be a Leading-Edge Marketing Hubspot

Creating a marketing hubspot requires uploading quality content.

Creating a site that becomes a leading-edge marketing hubspot requires producing content worthy of being read and shared on a daily basis. A marketing hubspot is a site that is continuously updated with content about the marketing industry. The content should come in the form of white papers, guides, webinars and blog posts. Once the content is created, it must be shared on social networking sites to reach a large online audience.

Instructions

1. Conduct keyword research using a tool like the Google AdWords Keyword Tool. Simply type in keywords having to do with the marketing industry like mobile marketing, social marketing and online marketing, and it will return a list of actual words people are searching for related to the terms you entered. Make a list of the top 10 keywords.

2. Create unique content around the keyword list you came up with. ClickZ states the content should include blog posts, webinars, white papers and case studies. Use the keywords both in the body copy of the collateral and the titles, to help searchers find your content.

3. Once you have at least five pieces of content, put them up on a website. You can create a free site by going to Wordpress.com and creating an account. From there you can use the editor to change colors, add copy and upload content to the site. Wordpress allows a user to edit content the way he would in Microsoft Word.

4. Join online social networks like Facebook, Twitter and LinkedIn to market the website. Using the search bar within each social networking site, type in marketing keywords to find people interested in marketing. Start a conversation with those people and then link them to your site. "Inc." magazine advises that you must be prepared to answer any questions they have about your content or the site itself.

5. Update the site daily with new, unique content. If you don't have time to update the site everyday, reach out to other marketers and ask them to create content for your site. Offer them the ability to link back to their own site in the collateral they create for you. This way you update your site with quality content and they get to promote themselves. New content keeps people interested in visiting your site.

References

• "Inc"; How to Use Social Networking Sites to Drive Business; J.J. McCorvey; Jan 2010
• ClickZ; The Value of Content Marketing; Bryan Eisenberg; Mar 2009
• "Entrepreneur"; The Juice Behind Your Website; Erin Weinger; June 2010

Resources

• Google Adwords Keyword Tool
• Wordpress.com; A Better Way to Blog