How to Pre-Test In-Store Event Concepts
When planning in-store events for a retail business, it is important to get organized and confirm all details ahead of time. Proper planning all but guarantees the event running as smoothly as possible and garnering the desired results. It is useful and worthwhile to pretest concepts for the event on an audience and gain feedback to make improvements prior the actual in-store event.
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Instructions
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Create a page for the event on a social networking site.
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List details of the event on the page. The tone of the information should be exciting and inviting. Get people interested in reading about and attending the event.
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Add pictures of the store or the event's location to the page, along with photos that coincide with the event's theme.
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Invite friends and patrons of the store to view the page through email, or through the social networking site's invite method.
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Write a message on the page, telling viewers to RSVP to the event through the site, invite their friends and leave feedback as to what they'd like to see at the event. Open a line of communication with customers, and get an idea of the activities that will bring people into the store on the day of the event.
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Update the page on a daily basis and provide customers a new aspect of the event each day. For example, write about a contest that will be held or a product that will be given away. Friends and customers can then comment on the updates.
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Create flyers for the event and hand them out in store. Include the event's main attractions and the web address of the store's social networking page on the flyer.
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Hand the flyers out to customers, giving them the details and telling them to visit the page for more details and to RSVP. This allows you to measure the interest levels of patrons in person.
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Resources
- Photo Credit Jupiterimages/Brand X Pictures/Getty Images
