How to Write a Vision Statement

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A vision statement paints a picture of the future of your business.
A vision statement paints a picture of the future of your business. (Image: Jupiterimages/Goodshoot/Getty Images)

A vision statement is a vibrant written picture of your success at a specific point in the future. It can open your mind to unseen possibilities and pitfalls and make it easier to reach your goals. As author and educator William Ward famously said, “If you can imagine it, you can achieve it…” It may take several attempts to write a vision statement that accurately reflects your mental imagery, but the time you invest may well be the capital that propels your endeavor to fruition.

Find a quiet place where you won’t be disturbed; dim the lights and relax. Close your eyes and daydream about your future. Let your imagination flow and pay attention to the details. Where are you; who are you with? Taste the tastes and touch the environment.

Write down all you imagined. What were you wearing and doing? Include the sounds, smells and noises of your vision; even if you think something is minutia, write it down.

Brainstorm, alone or with your team, the ways in which you can achieve all you imagined. Write down every idea; nothing is insignificant or impossible.

Compile your notes into a present tense statement of your future; write like its happening, not like it’s going to happen. Liberal use of sensory detail will bring your vision statement powerfully alive and make it more compelling. Vary your sentence structure, write in the third person and seek to spark the imagination as well as the intellect. Your goal is to make your vision as real for the reader as it is for you.

Set the statement aside, then reread it in a day or two to determine if it is an accurate description of where you are going and how you intend to get there. Write and rewrite until the document is free of grammatical errors and you are sure it clearly communicates your ideal destination.

Tips & Warnings

  • Revisit your vision statement often; it will fuel your motivation and help keep you on track.
  • Remember your vision statement is not set in stone; revise and expand it as your achievements and goals grow.

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