How to Write a Product Paper

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A woman is typing her paper.
A woman is typing her paper. (Image: George Doyle/Stockbyte/Getty Images)

A form of a white paper, a product paper focuses on only one particular product offered by a company. Companies often use white papers to advertise a new product or an upgrade to an existing product. However, your product paper should not read like an advertisement. Instead, make it read like an informational sheet that helps solve consumers' problems. The product you offer happens to solve that problem.

Identify a potential problem or issue that the product would solve for your target audience. For example, the Snuggie, a blanket with arms, solved a very simple problem: people could not have a blanket on top of them and fully use their arms at the same time. The problem's complexity does not matter.

Compose a title that grabs the attention of your target audience.

Talk about the problem at the beginning of the product paper. Don’t mention your product right away. At first, focus on your target audience's problem and why it needs a solution.

Put in factual information about how to fix the problem you've identified. This information should support the use of your product, but does not necessarily have to mention your product specifically. If possible, include outside sources for this research to add credibility.

Outline the various ways that your product can solve the target audience's particular problem. Do not use advertising language. Stick with straightforward facts in your product paper.

Include information about why your particular product offers a better solution than similar products on the market. Add features and benefits that set your product apart.

Conclude the product paper by reiterating why your product offers the target audience's best option for solving its problem.

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