How to Get Game Sponsors

If pulled together properly game events can be great advertising for sponsors.

Between the cheers of the crowd and the thrill of competition there is a constant roar of business in game events. Each event is decided by countless hours of preparation from the participants. These events also require capital from sponsors and corporations. To secure game sponsorship, you must follow specific steps to turn leads into sales.

Instructions

Instructions

1. Amass any pertinent information about your game event into a detailed presentation that you can show to any potential sponsor. Businesses will need time to decide whether any offer presented to them is a good opportunity for them to reach their customers through your event. Sponsors who donate smaller amounts of funds to your event may not worry about your business history, but corporate sponsors will be more wary.

2. Choose the tiers of sponsorship and advertising your event will have such as platinum, gold and bronze tiers, along with banner and print media advertising. If you estimate that the total amount you need for your event is $100,000, then structure your sponsorship levels accordingly. You will want to offer your top sponsors and advertisers the best tiers along with the best advertising opportunities.

3. Gather a list of the most appropriate sponsors to approach before you being communicating with them. Your game event audience may be predominantly males in their early 20s, so approaching a motorcycle shop may be a wiser choice than calling on a ballet store. Performing homework on a potential sponsor's history and core customer base will save you time from approaching the wrong donators.

4. Compose a business letter asking for sponsorship spelling out in detail the opportunity available to the business for supporting your event. Address the correspondence to the head of the marketing or advertising department in that this person will most likely make any advertising decisions for the company. Wait a few business days before making a follow-up phone call.

5. Pursue any leads in a professional but quick manner. When sponsors decide to sponsor your event make sure you adhere to any agreements made for your game event. Make sure all sponsor advertisements meet the company's standards and preserve their brands core values. Hosting a highly visible and polished event will help you in your pursuit of sponsors for the events that will surely follow it.

Tips & Warnings

• Avoid pressuring sales tactics.

References

• Greater Giving: Finding and Developing Sponsor Relationships