How to Attract Prospects to a Pre-Paid Legal Opportunity
Pre-Paid Legal is a multilevel marketing, or MLM, opportunity in which you sell legal services to your clients. Another way to make money is selling the business opportunity to other people. This way you not only make money off your own sales, but off the sales of your recruits as well. The challenge is finding ways to generate leads to get people into your business. One method is called attraction marketing, in which you brand yourself as an expert in a specific area. The idea is that if you help educate your prospects you will attract people to your business opportunity based on your expertise.
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Instructions
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Choose an auto-responder. This is a piece of software that you can use to collect emails to start a mailing list. Some of the ones that you can choose from include AWeber, Getresponse, and iContact. These range in price from $10 to $29 per month.
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Buy a domain name and create a blog. This is where you will write articles about Pre-Paid Legal, network marketing, and Internet marketing. The goal for your blog is to brand you as an expert in online marketing and network marketing. Show off your knowledge about how to build your business. One way to brand yourself is to put your name in your blog's domain name.
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Install the auto-responder on your website and put it someplace near the top of the page to make it easy for people to sign up. When setting up your blog, make sure to have a pop-over page for first-time visitors to your site. This will take over the whole screen and ask your visitor if they would like to subscribe to your newsletter. You will get a higher response rate and more leads this way.
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Create a series of five to seven emails discussing how to get started in network and Internet marketing. You are not trying to sell your Prepaid Legal opportunity here, but rather trying to build a relationship with your subscribers. By showing your expertise in the area of marketing you can convince your prospects that you can help them to build a successful business. If you are still new and don't feel confident about your knowledge, you can use form-letter emails and modify them to your needs. Toward the end of the series emails, you can talk about your opportunity and give links to the Pre-Paid Legal site.
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Create videos to attract prospects. These videos should talk about the importance of having prepaid legal advice, network marketing and Internet marketing. Some of the videos should be instructional in nature, such as how to set up a blog and how to set up an auto responder. The goal here as in the other steps is to brand yourself as an expert in Internet and network marketing and to attract prospects to you and your mailing list.
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Write articles and post them on your blog, in forums, and in article directories such as EzineArticles, Buzzle and GoArticles. Don't try to directly sell anybody on your opportunity, but write on topics around the areas of network marketing, Internet marketing, and topics surrounding Pre-Paid Legal, such as how to protect against identity theft. This way you are providing the reader valuable information without trying to sell anything to them. When submitting articles to the directories, make sure they contain a link back to your website.
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Use social media websites such as Facebook, Twitter, and LinkedIn to attract prospects. Nobody likes to be spammed, so the last thing that you should do is begin sending lots of messages to everybody about what a great opportunity you have. Instead, offer tips that can help someone who is starting off in Internet and network marketing. Start up your own groups or join groups related to network marketing. When you can, post one of your helpful videos or articles to the group with a link back to your blog. The idea is that others will find your information useful and sign up for your mailing list.
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