How to Track SERP for Key Words

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Track your site's keywords over time with a SERP tracking application.

Search engine ranking position or SERP is a vital metric in measuring the overall performance of the keywords of you website. The higher your site's keywords rank in the search engine results pages the more organic traffic will be directed to your site. Organic traffic, is traffic that you can get for free with out paying for advertising to generate it. In order to see which keywords perform best for your site over time you need to track the keywords position in the search engines historically. Using an online SERP tracking tool can make this process much easier.

Instructions

    • 1

      Determine the domain name or address and keywords you wish to track. You will need these two pieces of information in order to track the search engine ranking position for your keywords.

    • 2

      Locate an online SERP tracking application. SERP Tracker (serptracker.org) and Keyword Positions (keyword-positions.com) are just two examples of free online SERP trackers.

    • 3

      Enter the domain name and keywords you wish to track and select the search engines you wish to generate reports for.

    • 4

      Click "Create Report" and SERP tracking report will be generated and displayed for your review.

    • 5

      Consult a professional Search Engine marketing (SEM) consultant for a more in-depth marketing questions or investigate and purchase a more feature rich software application specifically designed for search engine marketing and keyword research.

Tips & Warnings

  • Test out different SERP tracking sites to see which one works best for you.

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References

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  • Photo Credit Creatas/Creatas/Getty Images

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