Owning and operating a restaurant is no easy feat. Aside from the large amount of capital needed to establish and maintain the restaurant and the always present competition, you also have to make certain that staff is operating efficiently and that the quality of the food remains high. Fortunately, it is possible to aid in a restaurant's success by soliciting reviews. Positive restaurant reviews can add to a restaurant's bottom line, increasing exposure and the restaurant's overall clientele.
Things You'll Need
- Press release
- Media kit
- Invitations (optional)
Conduct in-house customer surveys. This is a great way to quickly and efficiently get a review of your restaurant's food offerings, customer service and overall restaurant ambience. The survey can include a comments section that can in turn be translated to customer review quotes on your restaurant website and other marketing and promotional materials. As an incentive for completing the survey, offer customers a free or reduced rate on their next meal or select menu items.
Conduct phone surveys of customers who have frequented the restaurant. Having customers complete a phone survey is also an efficient way to generate reviews. To arrange for phone surveys, set up an automated system that allows customers to call in and answer pertinent pre-recorded questions regarding your restaurant establishment. You can also utilize telephone survey companies to assist you in developing and implementing surveys.
Generate online restaurant reviews through Facebook and other social media sites. This directly connects you with customers you have serviced and also indirectly connects you with your customers' networks of family, friends and associates. Encourage customers to log on to restaurant review sites like urbanspoon.com or zagat.com.
Create media generating content like a press release and press kit. Distribute the content to key media outlets.
Contact established restaurant food critics. A positive review from them enhances the reputation of your restaurant and can possibly lead to increased exposure and an influx in customers to the restaurant.
Organize a "taste and see" exclusively for key media outlets. In exchange for their presence at the event, request a review of the restaurant. Be creative with the media representatives you invite. If your restaurant offers a unique and swanky decorum, consider inviting the interior design editor for a local or national publication. If you use cutting edge technology to better service your customers, the technology editor of a publication may be interested in reviewing the restaurant from that perspective.