How to Attract New Clients in the Daycare Business

Show clients your skills with children.
Show clients your skills with children. (Image: Jupiterimages/Goodshoot/Getty Images)

Whether you have a daycare center or a home-based daycare business, attracting new clients is critical to maintaining your income. If you advertise and attract potential clients before you even have open spaces, then you can maintain a waiting list and fill slots as soon as they open. The two main strategies for attracting clients are to host an open house and to continually advertise.

Open House

Select a date on which to host an open house for your daycare. This will be a time when potential clients can drop by at a low-pressure event to tour your facility and meet you and the other teachers.

Create a flyer for your open house. On the flyer, list some of the best features of your daycare, including the child/teacher ratio, hours of operation, indoor and outdoor facilities, activities and meals.

Post flyers at businesses and services that cater to families with young children. Options include parks, community centers, baby clothing and supply stores, toy stores, pediatric offices and elementary schools.

Give flyers to your current clients. Ask them to pass the flyers along to their friends and family members who have young children.

Place an ad in your newspaper inviting parents to the open house.

Organize the specifics for the evening of the open house. Have as many teachers there as possible and provide simple refreshments for the parents. Have applications on hand that parents can fill out while they are there or take home and send in later.

Encourage parents to leave their contact information if they are interested in exploring the possibility of enrolling their children in the daycare.

Call everybody who left their contact information within one or two days to follow up and enroll their children if they are interested.

Ongoing Advertising

Print business cards with your daycare business name, contact information, a colorful photo or image and the key features of your daycare.

Hand out business cards to your current clients, your friends and family members in the area. Ask these people to pass the cards along to people they run into who might be interested in the daycare. Offer a referral gift of $50 to anybody who refers a client who enrolls at least one child.

Create a website for your daycare. Include photos and videos of children and teachers so potential clients get a sense of what the daycare is like.

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