How to Grow a Baked Potato Vending Cart Business

Baked potatoes are an unusual product for a vending cart.
Baked potatoes are an unusual product for a vending cart. (Image: Jupiterimages/ Images)

Dieting trends come and go, but potatoes have remained a staple ingredient for all three meals of the day. Although a baked potato vending cart might seem unusual to some customers, a delicious menu of healthy choices will help build regular visitors. Maintain high quality items and a regular schedule of vending corner visits, and you will quickly gain a following. The best way to build your business is through word-of-mouth, so appreciate the customer you have and you will draw in many more.

Things You'll Need

  • Nutritional brochure
  • Posters
  • A-frame signs
  • Telephone

Choose a location for your cart that has plenty of foot traffic. Business districts, event arenas and tourist attractions are usually good places for food carts to sell their products. Find out where other food cart businesses are located, and sell close to those. Although other food carts are competitors, carts offering a variety of foods will draw more overall consumers.

Select a selling location that has health conscious consumers. Because baked potatoes are a healthy choice, make sure the people living and working in the neighborhood are health conscious. Look for health food stores, fitness centers and vitamin shops as an indicator of an area where consumers will select a baked potato for a meal.

Make posters and A-frame signs that promote the health benefits of baked potatoes. List nutritional information including the grams of protein, fiber and carbohydrates in an average potato. Make a nutritional brochure for customers to take home.

Expand the menu. Add breakfast toppings and fillers -- like eggs and cheese -- and open the cart at 7 a.m. Offer a variety of meats and cheeses to cater to all tastes. Include vegetarian options such as roasted red peppers. Sell bottled drinks.

Give out free samples. Customers are more likely to buy a product after they have tried it. Don't skimp on the samples; make the samples generously sized and include your best toppings

Use social media. Offer special deals and promote your business through a wireless connection to the Internet directly from your cart. Create excitement for your product with last-minute deals and special recipes only for those connected to you through social media.

Reward referrals and fans. For example, offer a free baked potato for every 10 a customer buys. Offer discounts for customers who give you referral customers. Use mobile web connections and phone technology to maintain a tracking system for your regular customers.

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