How to Use Vertical Markets in a Sentence for Use on a Resume

Specific responsibilities make your resume more impressive.

Vertical marketing is a business term that is used to describe the process of targeting marketing efforts to a specific market, rather than marketing products and services to a mass market. By using vertical marketing, a business can theoretically decrease marketing dollars while increasing profits because all of the customers being marketed to are much more likely to buy than the general population. If you were in charge of any aspect of vertical markets in a former position, this would be a job responsibility to include on your resume.

Instructions

1. Create a resume section for your work experience if you have not already done so. Add the position in which you worked with vertical markets to the section by adding your job title.

2. List other key information about the job, including the name of the company, the dates you worked there and the company's location.

3. Add bullet points underneath the information for the position. Within one or more of these bullet points is where you will use vertical markets in a sentence.

4. Write in the sentence using vertical markets or vertical marketing within a bullet point. The sentence should include the targeted market segment that you were marketing to and the product or service being sold. An example sentence would be, "Using vertical marketing, I implemented marketing efforts targeted at owners of Italian restaurants to increase sales of a new pizza oven model."

5. Include additional details about your vertical marketing efforts within the bullet points when relevant. Using the above example, you could discuss the percentage of increase in profits once your vertical marketing efforts were implemented or details about the specific types of marketing efforts you utilized.

References

• Sales Vantage.com: Vertical Marketing -- What Is A Vertical?: Olin Thompson
• Easy Job: Winning Resume Outline: Work History -- Resume Experience