An attractive seminar flyer can generate traffic to your event. Provide pertinent information about the event, but be sure not to overload the flyer with information participants will learn at the event; only key points are needed. You'll want to grab the prospect's attention, and a plain flyer might not do that. Bold colors and creative wording will help your flyer to stand out from others.
Things You'll Need
- Desktop publishing software
- Printer paper
Organize the information you'd like to promote on your flyer by jotting down ideas in a notebook. Depending on how long you have to plan, writing your ideas in a notebook will help to better organize them once you are ready to create your flyer. A flyer will need general information, such as the date, day, venue, time, fee and RSVP instructions; but you'll have many other ideas during the planning of the actual event. Decide what information is pertinent and what is overkill.
Select a layout to design a flyer that best suits your needs, using desktop publishing software. You will find a variety available. Choose a font that stands out and is easy to read, and then create a catchy headline at the top of the page in a larger font than the rest of the flyer. Using the same font, or even a different font, enter your event information. A word processing program is suitable to use if you do not have access to desktop publishing software. You will be able to access almost as many fonts and layouts as with a desktop publishing program. In a word processing program, simply choose Page Layout in the menu bar and click on Themes.
Editing is key in finalizing your seminar flyer. Get a friend, colleague or family member to proofread your document to ensure you haven't missed anything important. To maintain a level of professionalism for your event, make sure all words are spelled correctly and there are no typos. Include photos that attract the eye and reflect what your seminar is about.
Print your flyer, but before you print hundreds of copies, print one copy as a test. If you don't have the means to mass produce as many flyers as you need on your own, save your document to a flash drive and take it to a local print shop. Keep in mind that by using colored paper for your flyer you increase the probability of its being viewed instead of overlooked. Just be sure that your flyer is easy to read on the colored paper.