How to Find Link Exchangers
Whether you just started a new website or are an established Internet authority, there's always room to increase your visibility. Link exchanges are a common "you scratch my back and I'll scratch yours," approach to website promotion. Trading links not only attracts visitors to your website, but exchanging links with the right websites can also boost your reputation. However, exchanging links is largely a manual process that emphasizes quality over quantity. Find link exchanger partners the right way to build relationships and boost traffic today.
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Instructions
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Visit authoritative websites that publish content on the same topic as your website. Navigate to the "Links" section of the site and click through the links. Identify sites that link back to the original site. These are the websites most likely to participate in a link exchange with you. Click through the links on these sites to find additional partners.
As an example, an automotive webmaster might know about a handful of existing sites on a topic. She visits one and finds ten links to other automotive websites on the "Links" page. He then visits each link and identifies six that link back to the previous sites. The six that link back are likely link exchange partners.
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Search for additional websites related to your site's topic using search engines such as Google, Yahoo and Bing. Use keywords related to your site. For example, a technology blogger might search "tech blog," "gadgets" or "computer help." Use the same process listed above to narrow down potential partners. You may also want to add phrases such as "link exchange" or "link to us" to your search to find sites actively seeking link trades.
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Create a link exchange page on your website and make it known to visiting webmasters that you want to exchange links. Be sure to explain where the link will appear and how to contact you.
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Visit link exchange directories. These websites serve as a place for link exchangers to connect with one another. Watch out for automatic link exchange programs, however. These services take away your ability to control which links appear on your site. You could unknowingly end up promoting a so-called "bad neighborhood" and ruin your reputation.
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Connect with webmasters in your industry and offer to exchange links in person. Visit trade shows, conferences and similar events where you can meet professionals with websites similar to yours. Adding a personal element to your request will make it harder for the partner to say no and you could forge long-term relationships in the process.
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Tips & Warnings
It never hurts to shoot for the moon, but sites similar in age and reputation to yours are most likely to reciprocate links. Avoid link exchanges with unrelated sites as they do not bring in relevant traffic or build beneficial relationships.
