How to Present a Campaign in a Portfolio

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A portfolio is an organized method of presenting campaign ideas.
A portfolio is an organized method of presenting campaign ideas. (Image: Jupiterimages/liquidlibrary/Getty Images)

Large campaigns, such as an advertising campaign, should be presented to business leaders and decision makers in a concise and organized fashion. A portfolio presentation allows you to reflect your ideas and plans in an easily transportable and reviewable format. Present the initiatives in a dynamic manner so that they jump off the page to impress and impact the individuals you are presenting to.

Things You'll Need

  • Portfolio
  • Paper
  • Printer
  • Photos

Start the portfolio with an introduction, such as an overview of the campaign itself or the background and qualifications of your company, if you are an outside company offering a pitch.

Introduce and explain the campaign goals and initiatives and how your campaign will impact the sales and branding of the company to meet the company leader's goals and expectations.

Display an image and written description of one form of advertising you plan to use in the campaign, such as a photo of a billboard ad or magazine ad. Include where the ad will run, the demographics it will reach and how broad the reach will be.

Add a script of a television or radio commercial, or both, if applicable. Mention the channel and times the ads will run and the demographics the ad targets.

Add an outline of an event or events you plan to run. Compose a sample press release that will accompany the event in addition to a listing of the outlets you plan to run the press release through, such as television stations, websites and newspapers.

Write a conclusion that incorporates all the presented campaign initiatives. Sum up the impact and reach the campaigns combined together will have and project the impact on sales and company branding.

Assemble all the pages of the campaign into the portfolio. Start with the most impressive advertising ventures or build up to a big finish, depending on your personal preference.

Tips & Warnings

  • Incorporate images and color into the portfolio.This will make the portfolio more visually engaging for the executives you are presenting it to. It will also make the advertising ventures come alive for the representatives.

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