How Do I Market a Food Product to a Manufacturer?

Your new food product could be the next big thing.
Your new food product could be the next big thing. (Image: Hemera Technologies/ Images)

If you have a type of food product that you would like to manufacture and sell to customers, odds are you will not be able to do it completely on your own. What you need is a company that will manufacture the food product on your behalf. This food product manufacturer is known as a co-packer. To attract a co-packer to manufacture your food product, you need to market your product appropriately by presenting the right information.

Consult with your business insurance provider and your attorney about the food product. These professionals are necessary to help you determine the legalities of your product, such as regulations to follow or possible ingredient or packaging concerns. They will also assist you in locating appropriate manufacturers.

Write your business marketing plan. This is a plan that outlines how you are going to market the food product you want the manufacturer to produce for you. In your plan, include the number of units you want produced within a certain timeframe, the size of the container, type of container and unit price.

Add label information to your marketing plan. This includes information like the name of the product, tagline or slogan, information about your company, ingredient list and nutrition details.

Approach a potential food product manufacturer with your product idea and marketing plan. If they are interested in your product based on your marketing plan, arrange a meeting to present your product in more detail.

Bring samples of your food product to the meeting for the manufacturers to test. Explain the specifics of what you will need from them, such as obtaining special ingredients, chopping, peeling or sugaring ingredients, safety determinations, the addition of preservatives and packaging. Share any concerns brought up by your insurance provider or attorney at this time.

Have enthusiasm for your product. You need to share the technical details and any concerns with the manufacturer. Your enthusiasm and genuine love of your product will help them see your dedication and assure them that you’re in it for the long haul.

Ask your attorney to look over any contracts between you and the food manufacturer before you start working together officially.

Tips & Warnings

  • If you're having trouble writing your marketing plan, you can get assistance from a local university extension office, a professional consultant in the food manufacturing field or a testing laboratory.

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