How to Raise the AdSense CTR
AdSense is an application owned by Google. Once a Google accepts a webmaster into the program, he must paste a snippet of code into his site's pages and the application will serve advertisements to his pages, which are relevant to the page topic. When a visitor clicks on an ad, the webmaster earns a percentage of the price paid by the advertiser to Google. CTR stands for "Click Through Rate" which refers to the number of times your ad block is shown and the number of clicks it receives. A CTR of three percent indicates that for each 100 people exposed to the ad block, three clicked on an ad.
Other People Are Reading
Instructions
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Place ads above the fold. The "fold" is the area of the screen a visitor sees without scrolling down the page. If a visitor arrives on your page, but decides it is not relevant to his needs he will "bounce" or leave your site immediately. However, if an AdSense block sits above the fold, the visitor may see an ad related to his needs and click on it.
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Place ads at the end of content. On content rich pages where you have articles focused on helping people solve a problem, place an ad block directly underneath the content. If the content is interesting and relevant to the keywords used by the visitor to find your page, he will read to the end of the article. Clicking on an ad related to the topic he has been reading about, is a natural progression if he is interested in the subject.
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Blend ads to match your blog. Ads that have the same color background and borders as your site are more likely to be clicked, as visitors don't see them as ads but more as content related to your site. Make the title of the ad a bright bold color that stands out, or make them the standard blue link color. Internet users are programmed to click on blue links, and using a link color they are accustomed to can help increase CTR.
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Tips & Warnings
Never click your own ads, or ask friends to click for you. Google have methods of determining if a click is a result of genuine reader interest, or if it has been generated by a friend or other deceptive methods such as paying people a few cents to click on your ads. The company has zero-tolerance for click fraud and will ban your account and refuse to pay any earnings that you were due. Several years ago, it was common practice to place ads next to images which gave the impression the content of the image was related to the ad. While Google at first allowed this tactic, it is now also against AdSense Terms of Service. Therefore, be careful not to inadvertently put ad blocks too close to pictures as this could result in your account being banned.
