Your Twitter and Facebook business accounts are valuable marketing assets with powerful customer engagement potential. Providing links to your social media pages on your business cards increases the likelihood that your potential customers will find and follow your company online.
Logos Are Copyrighted, So Use Them Properly
Customers immediately recognize brand images. People expect a Facebook link to follow an F on a blue background, and they know that an image of a blue bird silhouette points to a Twitter account. Facebook and Twitter maintain specific guidelines around the use of their brand images. Both companies provide appropriate logos for free use along with guidelines around how and where to use their images.
Facebook requires that their image be unaltered, and that your use of the logo is accompanied by specific terms, such as "Like us on Facebook at Facebook.com/YourCompanyPage." Twitter also requires an unaltered use of their logo, and further specifies fonts, layouts and size restrictions. Refer to Facebook's and Twitter's Brand and Asset Guidelines for complete usage requirements.
Provide Links Without Logos
When adding a link to your Facebook page or Twitter account without the use of a logo, follow conventions for account name and paths that are recognized by most users. For Facebook, use a shortened URL, such as Facebook.com/YourPageName. For Twitter, include a phrase on your card like "Find us on Twitter at @YourTwitterAccount." Texts that include brand names need to adhere to branding standards. Capitalize company names and ensure correct spelling. Although a browser is not case-sensitive, a company's legal department might be.
Use QR Codes For Faster Access
Use QR (Quick Response) codes to provide links on business cards. A number of websites generate a QR code for your site for free. Most business card manufacturers offer the option of printing your QR image for your card. Adding QR codes to the back of your business card expedites a customer's connection to your Twitter or Facebook page.
However, don't rely solely on QR codes to provide links to your social media pages. Some customers may not have QR readers available, or they might not know how to use the codes.
Make Sure Your Cards are Readable
A business card becomes quite busy when you include all of your available contact methods including Facebook and Twitter. Make sure your card contains all possible avenues for contacting your business, but strive to maintain card readability. If the card looks cluttered, or the text is too small due to the number of contact methods, use the back of the card. Provide the most common methods of communication on the front, and use the back for your Facebook, Twitter and other contact information.
- Photo Credit scanrail/iStock/Getty Images
How to Show the Twitter Symbol on a Business Card
How to Show the Twitter Symbol on a Business Card. Twitter is one of the largest social networks on the ... How...
How to Insert the Facebook Logo on My Business Card
How to Insert the Facebook Logo on My Business Card. Social media utility Facebook has become useful not only as a means...
What to Put on a Business Card?
What to Put on a Business Card?. Placing the pertinent information on a business card can make or break a ... How...
How to Use Twitter for Your Business
How to Put Twitter & Facebook Account on a Business Card. ... How Do I Put My Twitter Status on Facebook? While...
How to Advertise Using Twitter
Include your Twitter information on email signatures and business cards to encourage others to follow you. ... How to Put Twitter &...
What Information Should I Put on My Business Card?
Also put a mailing address, email address and website address on your business card. ... What to Put on a Business Card?...
How to Use Facebook to Grow a Small Business
How to Use Facebook to Grow a Small Business. ... Cards; Loans; Real Estate. Buying a Home; Home Loans; Selling a Home;...
Ideas for a Business Card Layout
Creating an effective business card has a lot to do with the layout of the card. Layout is more than choosing whether...
How to Make Business Cards Effective
How to Make Business Cards. ... Making Edible Business Cards; Good places to put your business cards; ehow.com. About eHow; eHow Blog;...
How to Add Copyright Symbols
Cards; Loans; Real Estate. Buying a Home; ... Whether you use Microsoft Word for business or personal reasons, ... How to Add...
How to Design a Business Card Logo
If you've started a new business and want to try your hand at designing your own logo for a business card, here...
What Do I Do on My W-4 Form If I Want Less Taxes Taken Out?
Starting a Business; Managing ... The password on your Microsoft Hotmail account can be changed after you log in ... What Do...