How to Find Someone to Advertise for You

Finding an advertising agent that suits your brand will help to grow and expand your current audience.

Hiring an advertising agency or representative is a great tool to help grow your own business or brand's identity, thereby strengthening your customer base and increasing your overall audience. Various local resources are available for finding someone to advertise for you, depending on your own location and preferences. Online services and community resources are also available for finding advertising agencies and those who are available for hire.

Instructions

1. Determine what type of advertising you are in need of that is relevant to your company, business or brand. Brainstorming on the types of advertising that may come in handy will help when you look for an advertising agency or agent. Some forms of advertising include Internet advertisements (from banners to video ads), TV and radio advertisements and print advertisements (ranging from newspaper advertisements to magazine and billboard signs).

2. View various newspapers in your area of business for advertising agencies and agents directly if you would like to work locally, rather than remotely online or cross-country. Call various advertising companies to request access to view their portfolios to help determine if the company is a suitable fit for your brand, product or company.

3. Visit websites with advertising campaigns that you are interested in, as many websites list company details, contact information and advertising inquiry details for visitors --- leaving you the information you need to contact the advertising company for the website.

4. Review portfolios of advertising agencies that demonstrate esthetically pleasing work. Find portfolios of advertisers by viewing online ad agency services, such as Agency Finder (agencyfinder.com) or All Advertising Agencies (alladvertisingagencies.com). These websites allow users to search freely for advertising agents and agencies to fit project needs specifically, regardless of geographic location.

5. Contact advertising agencies to request a quote for your project based on your overall project needs (such as the media format and time required to complete the project).

6. Meet with the advertising agencies that you are most interested in before hiring one to determine which company you feel most comfortable around when working with you on your advertising designs and plans.

References

• Business Week: How to Hire an Ad Agency
• All Business: Find an Ad Agency That Gets Results

Resources

• All Advertising Agencies: Find an Ad Agency
• Agency Finder: Find & Hire a Marketing Agency