NARS makeup was successfully created by entrepreneur Francois Nars. A native of France, Nars received his training at the Carita Makeup School in Paris. Shortly after completing his studies, he moved to New York City in 1984 and, from there, built strong partnerships and connections with some of the fashion world's leading names. His modern and unbridled approach to makeup set him apart from many other creators of cosmetics. When a company has success and there's large demand for a product, phony replicas often wind up on the market. Be a savvy consumer by knowing what to look for.
Check the feel and look of the black packaging that NARS products come in. NARS products are known for the soft, rubbery packaging that encases its lines of eyeshadow, bronzers and blushes. NARS makeup-brush handles are composed of the same material. The NARS artisan brush, which has a flat handle, feels and looks very like a NARS eyeshadow compact.
Feel the bristles of the makeup brushes. High-quality makeup brushes will be handmade with soft bristles that don't scratch the skin; the bristles themselves should be dense. NARS makeup brushes are made out of animal hair. Inauthentic brushes will be composed of synthetic materials, which often feel uncomfortable and scratchy against the skin.
Examine the label on the brushes closely. The NARS logo is unique with all capital lettering and a very sleek font. Compare the logo against the logo of a NARS product that you already own or compare the label against the one on the company's official website. The logo is located at the bottom of the makeup-brush handles.
Examine the silver piece on the brush located between the bristles and the black brush handle. Check to see how well it stays on. If it moves or slips at all, it might be a fake NARS brush.