How to Create a Double Opt-in Mailing List
A double opt-in mailing list is an email list in which a subscriber has to enter his email address and then confirm his subscription request by clicking on a link sent to him in an email. This prevents spam complaints. By law, opt-in email lists also must have a way for the subscriber to easily unsubscribe. Building a double opt-in email list can help Internet marketers promote their businesses and avoid being labeled as an email spammer.
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Instructions
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Find an email address list manager that fits your needs. A few to consider are iContact, aWeber and GetResponse. At the time of publication, these programs cost between $9.99 and $29.99 per month. Instructions are specific to the aWeber program, but are similar for each of the email providers listed.
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Set up a new list. In any of the email software programs, log into your account and click on the "My Lists" tab and then on to "Create and Manage Lists." Click the "Create a List" link. Each of the programs may differ slightly in terminology, but all work similarly.
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Type in the required details. This will include your name, the name of your list and the email address where you want to receive replies. Check the "Reply-From" box and the address of your business. Click on the "Save" button at the bottom of the page and click the next step to proceed.
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Click "On" under "Confirmed Opt-In Status." This will makes your list double-opt-in and requires subscribers to confirm their requests to join your list. Edit the subject line of the confirmation email by clicking the "Edit Subject" button or leave the default one provided by the email company. Edit the introduction of the confirmation email by clicking on the "Edit Intro" button, or leave the default.
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Add a signature by clicking the "Edit Signature" tab. Click on "Save List Settings."
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Click on "Web Forms" at the top of the navigation menu. Select "Create Web Form" and select the form details. This detail is what you want people to give when they sign up to your mailing list. "Email Address" is required, but you can also add other details such as name, phone number and postal mailing address. When you are satisfied, enter a name for your form and click "Save." Click "Next" and preview the form and click "Save" when you are finished.
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Click the "Get HTML" link. A piece of code will appear in a pop-up box. Copy and paste it into the Web page where you want the form to appear in between the "Body" tags. Alternatively select the script link instead if you are comfortable working with script.
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