How to Calculate Social Media Influence

Find out how to calculate your social media influence.

If you are using Twitter and Facebook to interact with clients, customers or readers of your blog, then calculating how much impact or social media influence you have gained during the time you have spent building professional relationships may be useful. There are tools available that provide information about your impact using social media. One such tool is the Klout Score. Klout measures your influence according to three individual variables to analyze your audience and connections: True Reach, Amplification and Network Score. A score is then given out of 100, where 1 is the lowest level of influence.

Things You'll Need

• Registered Twitter account

Instructions

1. Visit Klout.com.

2. Register for a new account using your Twitter credentials. This will allow Klout.com to access to your Twitter account. You can easily cancel this by accessing "Settings" from your Twitter page, then click "Revoke" access next to Klout.com.

3. Connect with Facebook if you have an account, otherwise click "Profile" at the top of the page next to "Dashboard" to see the calculation of your social media influence.

4. Click the different characteristics under "Score Analyses" to explore who you influence and those who influence you.

Tips & Warnings

• If you want to find out other people's Klout Score then try finding them on Twittergrader.com.

References

• JohannesAhrenfelt.com - Boost Your "Klout Score" and Gain New Followers on Twitter

Resources

• Klout.com
• Twittergrader.com