How to Design a Feedback Questionnaire

You must carefully consider your audience when designing your questionnaire.
You must carefully consider your audience when designing your questionnaire. (Image: BananaStock/BananaStock/Getty Images)

Feedback questionnaires can be a useful way to gather information about how people view and receive your product or service. They are often used by teachers to learn what the students think about the course and their teaching techniques. They can be used also to collect opinions on a wide variety of products. Designing a feedback questionnaire can be difficult so make sure you carefully consider your questions, audience and style.

Think about what you already know about the product or service and what you want to know. Use this information to shape the questions you include in your questionnaire. For example, if you want to know if your teaching is at the right academic level you might ask, Is the content on the course taught at the right level?

Introduce your feedback questionnaire by explaining the purpose simply to your audience. Write a short paragraph, a maximum of three sentences, stating what the purpose of the questionnaire is and what you hope to achieve.

Write your questionnaire using audience-appropriate language. Avoid the assumption that your audience shares the same intelligence levels unless your product of service is aimed at an intellectual audience. Phrase your questions for the man or woman in the street to understand. Use simple wording and avoid complex phrasing.

Avoid open-ended questions, opting instead to use simple yes and no questions. This will enable you to collect quantitative data and make the analysis process easier. To determine opinions in quantitative form provide option boxes that the respondent can select the one that best matches their opinion.

Add a box at the end of your feedback questionnaire to allow for additional comments. This will allow you questionnaire to remain focused while still providing the opportunity to explain or expand on opinions.

Analyze the results of your feedback questionnaires and decide how successful the questionnaire was in terms of gathering all the information you needed. Repeat the questionnaire, adding extra questions if required.

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