Becoming Google AdWords certified will allow you to prove your knowledge of the Google AdWords advertising platform to potential customers. You can become certified both as an individual and as a company by fulfilling a set of requirements. To become certified as an individual, you will need to study and pass both the Fundamentals exam and one out of three Advanced exams.
Preparing For the Exams
Log into the AdWords Certification Program account using your Google e-mail and password on the Google Certification Program website. Click on "My Exams" on the left-hand sidebar.
Click on "Study for this exam" next to Google Advertising Fundamentals Exam. Even if you are already familiar with Google AdWords, the exam may cover points such as invoicing that you are not familiar with. The learning center will open in a new window.
Click on Google Advertising Fundamentals. Review the topics on the Google Advertising Fundamentals Exam until you are ready to take the exam. You can print them and review them offline, or use the learning center online. There is no time limit to how much you can study.
Choose one of the other advanced tests to study. To become certified you will only require one of the three possible advanced tests, so choose the one that interests you more and review until you are ready to take the exam.
Taking the Exams
Navigate back to "My Exams" tab on your AdWords Certification Program account. Write down your Candidate ID.
Click on "Take This Exam" next to Google Advertising Fundamentals Exam. This will open the Google Testing Center in a new window. If you have not created an account yet, click "Create an account now", complete all the fields and submit.
Click "Purchase Test" and purchase the "Google Advertising Fundamentals" and the advanced test you chose to study. Click "Place Order" and complete your purchase using your preferred checkout method. You will receive an e-mail confirmation.
Click on the link in the email to activate your online products. This will take you back to your profile page, and you will need to enter the Candidate ID and click "Save."
Ensure you have two hours free of distractions for each exam you intend to take. The exams are composed of about 100 questions, and you will not be able to stop the timer once started. You will need to pass with at least 85 percent correct answers on the Fundamentals exam, and 75 percent on the Advanced exam.
Accept the terms and conditions to activate your exam. Click "Start Online" and follow the directions to start the exam, which will open in a separate tab.
Pass both the Fundamentals and your chosen Advanced exam to become AdWords certified.