Twitter's vast user base and pervasive mobile integration make it possible for business organizations to reach out to current Twitter users and to acquire new followers. When you craft a profile that represents your company well, you create a new marketing channel that grows interest and increases website traffic. With Twitter's business features, you can promote tweets with paid advertising for even more attention.
Create an Account
Creating a Twitter account for a business organization is no different from creating a personal Twitter account. Just go to twitter.com and fill out the Sign up form. Choose a straightforward Twitter business username so potential followers understand what your organization does. Twitter asks you to share information about your interests and gives you suggestions based on your responses. Answer on behalf of your company to generate relevant recommendations. Twitter also asks if you want to import your email contacts to find users you already know. Choose a photo that represents your company and a profile bio that explains what you have to offer. Add a URL to direct followers to your organization's website.
Engage Your Audience
With 83 percent of business users saying they would recommend Twitter to other small or medium-sized businesses, it's a good bet that Twitter helps organizations engage their audiences. Start by watching conversations that are relevant to your field and then participate when you are ready to add value. You may want to mention potential partners, community influencers and industry experts in your tweets. You can also retweet interesting content from industry experts by taking a tweet from someone else and sharing it with your own followers.
Write Effective Tweets
Composing a good tweet means writing captivating content in 140 characters or less. You can share photos and videos or use only text to attract users to your company profile. By using hashtags -- the # symbol followed by words or phrases without spaces -- you make it easy for followers to find all content related to a given topic. Search Twitter to find hashtags relevant to your business or organization and include them in your tweets. Twitter's Business Basics contains examples to show you how to write compelling tweets to spark customer interactions.
Pay for Ads
Advertising on Twitter is a good way to make your messages visible to users who aren't yet following your organization. Target your audience by narrowing it to specific interests, geography or gender. You can set a budget to limit your spending only to instances when users follow your account, retweet, favorite, reply or click on your promoted tweet. Start by watching what other organizations in your field tweet. See what works and try it for yourself.
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