How to Start a Natural Beauty Store

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Natural health and beauty is an ever-growing industry. There is a new found focus on healthy eating and natural products, making it a great time to set up a natural beauty shop. If you're looking to get rich quickly, a natural beauty store is probably not the route you should take. However, if you truly have a passion for natural beauty products, it could be the beginning of a very fulfilling career.

Things You'll Need

  • Business plan
  • Capital

Start a natural beauty store

Create a detailed business plan. This plan will outline what your goals are and what your plans are for reaching those goals. The business plan should include the types of products you intend to carry, how you are going to get those products in store and the distribution channels you intend to use.

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Prepare yourself financially. Rarely do businesses make a profit right away. If you plan to make your living from your natural beauty store you need to raise capital or take out a loan. Being prepared for the financial implications of starting your own business is the first step to success.

Choose your distribution channel. To have a natural beauty shop you don't necessarily need to have a storefront. You have the option of having an online shop, participating in farmers' markets, sharing space with an already existing shop or having your own storefront. Make this decision based on your vision for the shop and your financial situation.

Plan your inventory. Before opening the doors on the shop or launching your website, your shop should be fully stocked. If you plan on making your products yourself, make sure that you have enough product to meet your anticipated demand. If you plan to produce product as it is ordered, be sure to let your customers know this ahead of time so that they are prepared to wait.

Open an LLC with your state's government.

Promote your shop. Before your grand opening, it's essential to start marketing your business. Whether you're an online shop or have a store front you should try to generate some buzz about your business. Let popular bloggers try your product for free; use social media to start talking about your products. Marketing should be part of your business plan, rather than an after thought.

Tips & Warnings

  • Every city has different regulations for the licenses required to start a business as well as regulation of products. Be sure to check with your city to avoid any legal issues as you prepare to launch your business.

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