How to Write a Press Release for a New Location

Get media coverage of your new location by emphasizing unique features.

Opening a new location of your business can be exciting for you, but the media may see it as a "ho-hum" event. When writing a press release to announce your new location, providing certain tidbits of information may spark media interest and increase your chances of getting coverage of your announcement.

Instructions

1. Include the details of opening day. Be sure to announce when the doors will open for the first time, in case media outlets want to get photos or videos of the first customers. If you plan a "grand opening" ceremony, provide information about it.

2. Explain the unique. The release should explain what makes this location different from your others. Perhaps it will provide a service that had been available only in another town. Maybe it is a milestone for your company, such as the 50th or 100th outlet. Maybe your new building will be the tallest in the city. Think about how you can differentiate this site from the rest, and give details in your news release.

3. Announce incentives. If you plan prize giveaways, a celebrity guest appearance, special discounts or other attractions to bring in customers during opening day or opening week, point this out in your news release. Be sure to mention events that may provide good photo and video opportunities.

4. End your news release with a one-paragraph summary of your business, including its number of outlets, annual revenues, employee count, local economic impact and other details you want potential customers to know. Include the business' website address in the summary and mention any presence it has on social networking sites.

Tips & Warnings

• News releases for a new location should not exceed one page.