How to Decorate a Brochure

Save

Your business brochure is one of the first lines of contact with your intended client base. Design brochures to maximize impact and interest in readers and to inspire them to keep the information for the intended purpose. Clarify your goals and implement them with precision and simplicity. Attract attention with an appropriate use of images, logos, font and text. Never underestimate the potential of white space in your brochure, cautions marketing expert, Tom Egelhoff.

  • Use images discriminately. Create a clean, uncluttered document that will draw readers' attention, rather than confuse them with an abundance of pictures and text. Use your logo or a relevant image to keep your brand in front of brochure readers. Add an attractive image on the front of the brochure to announce the purpose of the handout. Place, for example, a picture of a Mexican beach to a brochure describing winter travel packages.

  • Incorporate readable font. Use fonts like Times New Roman or Calibri for ease of reading. Set font size at 11- or 12-point for content and 14- or 16-point for headings. Let software like Microsoft Publisher suggest complementary fonts.

  • Write information that will support images and the purpose of the brochure. Write the copy first, advises Egelhoff. Rewrite the copy so it is succinct and descriptive.

References

  • Photo Credit Jupiterimages/Comstock/Getty Images
Promoted By Zergnet

Comments

You May Also Like

  • How to Decorate Your Living Room

    Decorating a living room so that you will love it does not require years of decorating experience or a degree from a...

  • How To Decorate a Glass Vase

    You may have an old glass vase lying around the house that is in need of a new look. Or perhaps you...

  • How Kids Can Create a Brochure

    A handmade brochure is a great project for kids, allowing them to practice basic writing, art and communication skills. In the classroom,...

Related Searches

Check It Out

Are You Really Getting A Deal From Discount Stores?

M
Is DIY in your DNA? Become part of our maker community.
Submit Your Work!