Your business brochure is one of the first lines of contact with your intended client base. Design brochures to maximize impact and interest in readers and to inspire them to keep the information for the intended purpose. Clarify your goals and implement them with precision and simplicity. Attract attention with an appropriate use of images, logos, font and text. Never underestimate the potential of white space in your brochure, cautions marketing expert, Tom Egelhoff.
Use images discriminately. Create a clean, uncluttered document that will draw readers’ attention, rather than confuse them with an abundance of pictures and text. Use your logo or a relevant image to keep your brand in front of brochure readers. Add an attractive image on the front of the brochure to announce the purpose of the handout. Place, for example, a picture of a Mexican beach to a brochure describing winter travel packages.
Incorporate readable font. Use fonts like Times New Roman or Calibri for ease of reading. Set font size at 11- or 12-point for content and 14- or 16-point for headings. Let software like Microsoft Publisher suggest complementary fonts.
Write information that will support images and the purpose of the brochure. Write the copy first, advises Egelhoff. Rewrite the copy so it is succinct and descriptive.